AudienceGPT Documentation
AudienceGPT is an AI-powered audience taxonomy classification platform for digital advertising. It classifies audience segments through a 7-layer intent taxonomy engine and pushes them to major DSP platforms -- enabling data providers, agencies, and ad tech companies to build, manage, and activate high-quality audience data at scale.
What AudienceGPT Does
AudienceGPT takes raw audience topic names -- such as "Electric Vehicle Buyers" or "Enterprise Cloud Computing" -- and classifies them into a structured taxonomy with seven analytical layers:
- Intent Type -- Brand, product, service, solution, and 7 more signal types
- Intensity -- From dormant interest to critical need (7 levels)
- Awareness Stage -- Eugene Schwartz's 5 stages of buyer awareness
- Segment Type -- B2B, B2C, B2B2C, B2E, or B2G classification
- Sensitivity -- Flags regulated categories (cannabis, gambling, health, etc.)
- Buyer Journey -- Purchase ready, active evaluation, or research discovery
- Composite Score -- Combined 0-100 score with funnel stage and action signal
Each classified topic receives platform-specific segment names formatted for LiveRamp, Trade Desk, Index Exchange, and custom DSP platforms -- ready to push with a single click.
Key Features
AI-Powered Classification
Classify individual topics through the conversational chatbot, or process thousands in bulk via CSV import. AudienceGPT uses Claude AI with structured outputs and optional web search to verify brands and products before classifying.
41-Category Taxonomy
A comprehensive taxonomy spanning 13 top-level groups and 41 parent categories with IAB content codes, from Automotive to Travel and Leisure. Each category includes domain signals, example topics, and audience type labels.
Segment Activation
Push classified segments directly to LiveRamp Data Marketplace, Trade Desk Taxonomy API, and Index Exchange via SFTP/S3. The activation pipeline handles batching, retry, name uniqueness, and error tracking.
Campaign Brief Analysis
Upload campaign briefs (PDF, Word, PowerPoint, or images) and let AudienceGPT recommend 3-5 audience topics extracted from the brief. Select a recommendation to start the classification flow.
Matrix Generation
Generate combinatorial audience segments from dimension crosses -- such as "all US states x age ranges" -- creating hundreds of classified topics in one batch with 22 built-in demographic, geographic, and firmographic dimensions.
Global Catalog
Browse and search the global topic catalog with over 14,000 pre-classified audience segments. Add topics to your organization's library directly from the chatbot or catalog interface.
Data Hygiene
Monitor pushed segments for staleness, detect outdated engine versions, and refresh stale activations individually or in bulk. The hygiene dashboard provides a unified view of data health across all connections.
Configurable Output Templates
Customize segment naming and description formats per platform using template fields and separators. Built-in templates for Trade Desk (Koa-optimized), LiveRamp, and Internal formats, with support for custom templates.
Documentation Sections
Customer Guide
End-user documentation for dashboard users -- classification, library management, imports, sync, activations, and more.
API Reference
Technical documentation for developers integrating via API or SDK -- authentication, endpoints, request/response schemas, and error codes.
Admin Guide
Superadmin operations -- global topic management, dedup/merge, taxonomy tree, output templates, and background jobs.
Integrations
Platform-specific integration guides for LiveRamp, Trade Desk, Index Exchange, and building custom connectors.
Quick Start for Common Tasks
| Task | Where to Go |
|---|---|
| Classify your first topic | Customer Guide: Classification |
| Import topics from CSV | Customer Guide: CSV Import |
| Upload a campaign brief | Customer Guide: Campaign Briefs |
| Push segments to LiveRamp | Integrations: LiveRamp |
| Push segments to Trade Desk | Integrations: Trade Desk |
| Set up API authentication | API Reference: Authentication |
| Manage global topics | Admin Guide: Global Topics |
| Customize output templates | Admin Guide: Output Templates |
| Build a custom connector | Integrations: Custom Connectors |
Developer Setup
For developers working on the AudienceGPT codebase:
| Resource | Description |
|---|---|
| Quick Start | Environment setup and first run |
| Architecture | System design and classification pipeline |
| Field Mapping | DB-to-TS field swap convention |
| Taxonomy Structure | 7-level hierarchy and taxonomy tree |
External Links
| Resource | URL |
|---|---|
| Application | app.audiencegpt.ai |
| GitHub | kotovos/taxonomy_advisor |